What aspect of an analog slow-scan television signal encodes the brightness of the picture?
Why Analog SSTV is an audio-frequency FM-style mode: each pixel's luminance is sent as a tone whose frequency varies between about 1500 Hz for black and 2300 Hz for white, with sync pulses at 1200 Hz. Because the information is in the frequency, the signal can be fed straight into an SSB transmitter and survives fading and level changes on the path. The receiving software measures the instantaneous tone frequency to rebuild each line of the picture.
Watch out Tone amplitude sounds plausible because brighter usually means stronger, but amplitude varies with propagation and audio gain, so it would make the picture brightness depend on band conditions; amplitude carries no picture data in SSTV.
SSTV is FM by ear: 1200 Hz sync, 1500 Hz black, 2300 Hz white. Higher pitch equals brighter pixel.