Why In Figure E7-1 the two resistors run from the supply rail to ground with their junction tied to the transistor's base. That divider sets a fixed DC voltage at the base, which (minus the roughly 0.7 V base-emitter drop) sets the emitter voltage and therefore the quiescent collector current. This is the classic voltage divider bias network used to place a transistor stage at a stable operating point that does not drift much with temperature or beta.
Watch out Self bias describes a scheme where the device's own current through an emitter or cathode resistor develops the bias voltage, not a divider off the supply; load resistors would be in the collector or output path, developing the signal output voltage.
Two resistors in series across the supply, tap to the base: divider = bias. R1/R2 in E7-1 is always voltage divider bias.