Why Single sideband is the standard voice mode below 30 MHz because it packs a voice signal into about 3 kHz of bandwidth and puts essentially all of the transmitter power into the information-carrying sideband, with no carrier and no redundant second sideband. That makes it far more spectrum-efficient and far better for weak-signal, long-distance work than AM or FM. FM is used on HF only in a few narrow segments such as parts of 10 meters, and full double sideband AM is a niche mode.
Watch out Double sideband AM is what SSB was derived from, but it uses roughly twice the bandwidth and wastes most of the power in the carrier, so it is rare on crowded HF bands. Frequency modulation needs far more bandwidth than HF band plans allow for general use.
HF is crowded, so use the narrow mode: SSB, about 3 kHz, no carrier, no wasted sideband.